PAR Marketing Research

Our niche is customized, proprietary data collection and reporting.  We listen carefully and learn your business thoroughly.  We operate as your partner to shift the demands and stresses of research from you to us.

The more challenging the data, the more you need PAR

 PAR does the seemingly impossible..getting critical data when others cannot... going where others will not.

Our project designers develop custom studies of all types - quantitative and qualitative, including a full range of data collection methods.

The Need for Speed, on a Fast Track

Part of our design objective is to deliver the data quickly.  Business today requires fast turnarounds, and that applies to custom data collection systems, too.  We will comply with your timeline.

Primary Data Collection Methods Include

  • Telephone interviewing
    • 70 line phone center, predictive dialer
    • CATI, continuous monitoring
  • Focus groups
    • Staff moderators
  • Mail surveys
    • Database cleaning
    • State-of-the-art mailing systems
    • High-speed printers and inserters
  • In-person interviewing, conducted nationally
  • Home use tests
  • Web surveys
    • Design, collection, reporting, analysis

Marketing Research Applications

 As a CASRO member, we subscribe to the Code of Standards and Ethics for Survey Research established by the Council of American Survey Research Organizations. 

 All marketing researchers at PAR have received Professional Researcher Certification from the Marketing Research Association.  Professional development matters at PAR. We believe ongoing training and the Professional Researcher Certification designation helps assure our clients that PAR data will always be top quality.


Marketing Research  . In Wikipedia, The Free Encyclopedia. Retrieved 9 October 2009 18:24 UTC .