Focus Groups

 Conducting Focus Groups

For focus group studies, PAR can recruit and confirm respondents, provide a hostess and our facility, cater appropriate food, and audiotape, videotape, or record the groups via DVD.  Or, PAR can assist with more involved tasks such as screener and/or discussion guide development, moderating , and reporting. PAR has a staff moderator or can subcontract with outside moderators.

Wikipedia on Focus Group


PAR Focus Groups – What defines “excellence” in qualitative research?

Thought Process Development and Focus Group Materials Planning
Focus Group Recruiting
Managing In-Group Dynamics
Delivering Actionable Findings

Focus Group Capabilities

  • High speed wired and wireless internet connections available
  • Video and digital audio recording available.
  • Recruiting is done in house using our 40 station phone center