Destination Purchase Studies
What items drive the purchase of other items in a store? (How large is the proportion of people who buy chips with their soft drink at a convenience store? What do people who buy a six pack of beer buy on the same shopping trip?) Answers to these questions can help as you merchandise your stores. If you are a manufacturer, they can help you define and obtain preferred shelf, aisle, and display locations. Understanding this issue may help you with co-branding efforts or joint advertising programs.
Retailer Opinion Surveys
Sales Force Effectiveness Studies
Did your sales force get the message across? How do they compare to the competitive representatives? These studies have been done during new product launches and during contract negotiations.