Computer Information Systems

Designed to tie it all together!

Our CIS Department supports our research, tracking and fulfillment operations.  But, our extensive capabilities are used directly by clients as well, to create proprietary databases and to manage their data.

Database Capabilities

  • List acquisition, cleansing, and standardizing
  • Data mining / forecasting / modeling
  • Database integration
  • Big Data
  • Reporting - custom and standardized
 PAR can create the database, then turn it over to the client - or we can update and maintain the database on our servers.  Either way, your data is in good hands at PAR.  

Marketing Research Software

We have proficiency in these packages:

  • Oracle
  • MySQL
  • SQL Server
  • SPSS
  • Quantum
  • CATI Programming
  • Microsoft Access & Excel